Make Finding a Family Affair

Share AirTag with up to five people. So items that every uses, like an umbrella, bike, or car keys, can be tracked by friends and family.

Ping It. Find It.

Misplacing something like your keys doesn't have to be a big deal when it has AirTag attached. Open the Items tab in the Find My app or ask Siri for help if whatever's missing is hiding nearby. With a 50% louder speaker, the AirTag is audible from up to twice as far away.

Cold. Warm. Warmer. Hot.

If your AirTag is nearby, your iPhone or Apple Watch can lead you straight to it. Thanks to its expanded Precision Finding range and 2nd Gen Ultra Wideband chip, you'll see the exact distance and direction to head in - whether you left it on the counter or in the car.

Locate Your AirTag with the Help from over a Billion Friends

If you've left something behind, like at a cafe, the beach, or the airport, the Find My network can leverage more than a billion iPhone, iPad, and Mac devices while protecting your privacy every step of the way.

How it works: Your AirTag sends out a secure Bluetooth signal that can be detected by nearby devices in the Find My network. These devices send the location of your AirTag to iCloud — then you can go to the Find My app and see it on a map. The whole process is anonymous and encrypted to protect your privacy. And it's efficient, so there's no need to worry about battery life or data usage.

Lost Mode Makes Finding Things Even Easier

Just like your other Apple devices, AirTag can be put into Lost Mode. Then, when it's detected by a device in the network, you'll automatically get a notification. You can also set it so someone can get your contact info by tapping your AirTag with their NFC-capable smartphone - that's the same technology that lets people pay for things with their phones.

Share Your Lost Item's Location

If you lose an item, you can temporarily share the location of your AirTag or Find My network accessory with others to help you find it - including more than 50 airlines, like Delta, Lufthansa, Singapore, and United. It's easy, private, and secure. Simply share an item's location in the Find My app. Sharing automatically stops when you are reunited with your item or expires after seven days.

Privacy is Built In

Only you can see where your AirTag is. Your location data and history are never stored on the AirTag itself. Devices that relay the location of your AirTag also stay anonymous, and that location data is encrypted every step of the way. So not even Apple knows the location of your AirTag or the identity of the device that helps find it.

Privacy Disclaimer

AirTag is designed to discourage unwanted tracking. If someone else's AirTag finds its way into your stuff, your iPhone or Android phone will notice it's traveling with you and send you an alert. If you still haven't found it after a while, the AirTag will start playing a sound letting you know it's there.

Of course, if you happen to be with a friend who has an AirTag, or on a train with a whole bunch of people with AirTag, don't worry. These alerts only get triggered when an AirTag is separated from its owner.

Beautifully Simple

A one‑tap setup instantly connects your AirTag with your iPhone or iPad. Enter a name for your AirTag, attach it to the item you want to track, and youʼre good to go. Want AirTag notifications on your Apple Watch, too? No problem.

Battery Life

The AirTag works for more than a year on a standard battery you can easily replace when your iPhone alerts you.

Water and Dust Resistant

Don't worry if your AirTag is attached to a bag and you get caught out in the rain or if it's on your car keys and you drop them in a puddle. The AirTag is water and dust resistant.

Tracking a Smaller Footprint

Apple strives to become carbon neutral by 2030, the 2nd Gen AirTag features 85% recycled plastic in the enclosure and 100% fiber-based packaging.