Drones using GoPro cameras for both the pilot's benefit during flight and for recording high fidelity videos from unique perspectives that would otherwise be a pain to achieve. The idea of having a flying, remote controlled observation and recording unit at a cost that's less than half of professional cameras like the Blackmagic URSA or the Sony CineAlta 4K has inspired hundreds of people to combine the two together, and GoPro is feeling the buzz itself. Instead of having to purchase the two separately, you'll soon be able to pilot an official GoPro aerial drone-mounted camera.
Contain Your Frenzy, Fans
The release of the GoPro drone is not a foolproof business decision on the part of the GoPro company. As it stands, roughly a tenth of all GoPros are used in camera drone configurations these days, and several drone manufacturers have catered to this crowd through accessories and marketing themes. 3D Robotics sported the GoPro label on one of their lines. and rumors have it that DJI and GoPro were negotiating terms for a possible joint project.
With the GoPro Drone on the way, third-party support like camera mounts will suffer some decline, with some looking for other camera manufacturing partners. This can turn around into a loss for GoPro if the launch of the drone doesn't live up to the hype, resulting in a lost chunk of revenue and the cost of a failed product launch. The full feature set of the quadcopter has yet to be released, but we can expect more pieces of information to slip out over the next few months.
Why You Should Crave It Anyway
None of us really want to buy something based on the name alone, but GoPro has already demonstrated that it can pack powerful technology into a small package. Putting a drone under their brand logo means that it is effectively a new accessory for the GoPro, designed exclusively by tgohe company who knows the camera best. If they treat it with the same care they've shown elsewhere, you can hope for a smart aerial companion that can hover behind you and catch an over the shoulder view for the perfect shot of the mountain trails and city streets trying to take you on. The release of the GoPro drone is set for some time before next July, so go out and practice your moves to get ready for it.
