The GoPro's popularity has been fueled by its small size and ability to take high quality video of intense, fast-moving situations that make it perfect for sports photography and recording action films. Your daughter's championship basketball game is just as important as your son's opening night in the starring role of the school play, so having a camera that can record amazing videos of all varieties helps you cut down on the amount of equipment you need.
Beckham Bends to Get All the Right Angles
Victoria Beckham, former Spice Girl and current fashion and culture icon, has spent the last four years putting the power of the GoPro to work in her runway modeling show. The small size of the GoPro allowed the models to wear specialized harnesses for the camera that captured their runway treks and backstage adventures without marring the beauty of their outfits or toppling them over due to excessive weight and exhaustion.
Fashionable Photography
The use of the GoPro in the fashion world seems to make perfect sense: the small and portable camera isunobtrusive while still maintaining picture quality that can stand up to Hollywood-level editing and post-production. Much of the appeal in clothing is how it moves around the wearer and interacts with the swaying light, so a pristine 1080p HD video of anyone wearing the outfit will convey more of its essence than a still image.
What Other Non-Action Uses Are There?
Anywhere where you need a small camera that can discreetly take amazing images is the perfect spot for a GoPro. The school play can become a movie-quality production that will move people across the world to tears (and serve as a stupendous work example for a budding actor), or the contours in the face of a politician as they give a moving speech at a town hall in the upcoming Presidential race can be preserved for analysis and distribution to the most prolific news networks. Online storefronts can also benefit from the tiny wonder of filmography with animated product descriptions that bring their goods to life.
Beckham may be leading the way with her use of the GoPro for her fashion films, but we can all take the lesson that anyone can make use of a studio quality camera to enhance their videos.