The National Association of Broadcasters, better known as NAB, opened its 2014 show to nearly 100,000 postproduction and broadcast professionals today at the Las Vegas Convention Center.

However, before the floor opened to manufacturers showcasing their latest and greatest software and hardware innovations, Avid held its inaugural Avid Connect event this past weekend at the Bellagio. Over a thousand attendees, including MelroseMAC leadership, were there to see the unveiling of Avid's vision for the postproduction and broadcast industry, called Avid Everywhere.

Avid Everywhere

Part of this plan included the revamping of its software platform with the introduction of MediaCentral, an open and modular foundation that simplifies workflows by integrating all of the its products into one, customizable ecosystem.

One of the best features of MediaCentral is that is does not require additonal software to access or use as it is built into most of the Avid products you own. For maximized efficiency, add services and components when you need them or turn them off when you dont.

Louis Hernandez, Jr, CEO and President of Avid presents MediaCentral as part of Avid Everywhere vision for the industry.


MediaCentral

 

  • Avid MediaCentral Connectivity toolkit—Avid is working with third-party developers and technology partners to integrate their tools and services into the MediaCentral Platform, providing customers with a wealth of product and service choices that all work and communicate with each other seamlessly.

  • Avid MediaCentral | UX—Enables customers to easily access the MediaCentral Platform through a web-based, front-end interface, which provides a unified experience. With MediaCentral | UX, customers can access media and work on projects across the platform, with the choice of using a laptop, desktop computer, or mobile device.

Artist Suite

 

  • Media Composer® | Cloud—Extends real-time production everywhere by enabling Media Composer editors to connect to Interplay | Production systems remotely and access, edit, and collaborate with others as if they were in the same location.

  • Media Composer subscription and floating licensing—Customers now have greater choice in how they use Media Composer, with subscription and floating licensing options that enable greater flexibility and value.


Media Suite

 

  • Media | Director—Timesaving media ingest module that automates the process of ingesting media into production and nearline storage, enabling users to start editing immediately and accelerate project turnaround.

  • Media | Distribute—Enables organizations to create content once and deliver it to multiple destination platforms, with extended integration to even more third-party online video, social media, video transcoding, and web content management systems.

  • Media | Index—Streamlines workflows and enhances collaboration by enabling customers to search for, audition, and move media across multiple Interplay | Production databases, both local and remote, regardless of where the assets are stored.

Storage Suite

 

  • 4K support—The entire ISIS storage family now supports collaborative 4K and Ultra HD workflows.

  • ISIS® | 2500—Avid’s latest nearline shared storage system offers higher storage capacity, making it easier to store large volumes of high-res assets and repurpose content. Featuring an easily scalable architecture, ISIS | 2500 offers post-production, broadcast, education, and corporate facilities greater cost savings per terabyte.

Contact your account executive or email us at info@melrosemac.com to learn more about these exciting new changes from Avid. 

Learn more about the Avid Everywhere vision for the industry on the Avid microsite.