Whether it’s staring at a blank screen or a blank sheet of paper, creative souls understand the often relentless, brutal, and unnerving feeling that getting started on an original project generates. Add to that stress the challenge of then going back to edit and refine what’s been created and then trying to find an easy and comparable way to share it with others, and it’s easy to see how a magnum opus can take months to bring to fruition. Fortunately, for creatives that incorporate the use of video into their artistic projects, Apple continues to design and launch solutions that are user-friendly, time-saving, and convenient. The forward-thinking empire has not only made the whole creative editing process simple, stress-free, and streamlined with their sensational iMovie 10.1 video-editing software for both Mac and iOS, but also continues to pave the way for creatives in the entertainment industry by developing user-friendly ways their software can easily communicate across multiple platforms.
Here’s how Apple is continuing to unify the whole creative process across their devices:
Apple’s iMovie is a high-quality video editing software application for the iPhone, iPad, iPad Mini, and iPod Touch; it can import video footage to the Mac via a FireWire interface found on most video cameras, via the the Mac’s USB port, or from a hard drive. Once the video is imported, your video clips and photos can be easily edited and creatively enhanced with titles, cool themes, your favorite music, color corrections, fades, and other special effects. Apple's recently added 4K video-editing capabilities as well as support for editing 1080p 60fps footage via both their iMovie for iOS version 2.2 and iMovie 10.1 for Mac.
Apple develops devices that play well together.
By embracing the latest capabilities of iMovie to edit videos, creatives can now easily connect multiple devices to bring their projects to life. You can now shoot a 4K video on your iPhone 6s, create a rough stitch on your device through iMovie, use AirDrop or iCloud Drive to sync the content to iMovie on your Mac where you can then utilize highly-advanced tools to prepare the final version of your high-quality, high-resolution video. Once you’ve created your video masterpiece, you can then easily upload it to YouTube or, if you want to do even more advanced editing, export it to Final Cut Pro.
iMovie update for iOS
In addition to their updated iOS version 2.2, Apple has added support for 3D Touch. With this application, you can make both super quick actions via your home screen and peek-n-pop gestures within the project’s browser.
iMovie update for iPad Pro
In the fall of 2015, Apple launches their new, full-featured 12.9 iPad Pro Smart Keyboard. This device enables creatives to easily use key commands to expedite the process of stitching together a video.
iMovie update for Mac
To make the whole (often-arduous) process of sifting through media and tons of clips even quicker, Apple’s iMovie for Mac is mirroring iOS’s simple three-tab layout. In addition, its new Project Media component enables you to fully explore whatever project you are currently engaged in by making it conveniently easy to access and view all of your project’s related audio, photo, and video files that you’ve used to compose it.
By making the iMovie software experience so streamlined, similar, compatible, and user-focused across both iOS and Max OS X hardware, Apple is unifying the whole creative process ~ freeing up precious time and energy that can be better spent on the art of creating vs. on the high-tech science of trying to make all the creative components fit. With the iMovie update and Apple’s other devices, they’ve developed a wonderful blend of cool platforms for artists to create, edit, and fine tune their masterpieces and 21st century, user-friendly technology to both expedite that process and share it with the world.
