Everybody knows what it's like to sit through a boring, flat business presentation with slide after slide of text flashing before your eyes. However, not everybody knows that it has to be this way. Even the most mundane topics can be made more interesting with a few key components.
Think about the business presentations you remember the most. What elements made it memorable? Was the information presented in a way that made it easier to understand? Now think about all of the business presentations you have long forgotten. What was missing from them?
So what makes a business presentation worth remembering?
4 Key Components of a Memorable Business Presentation
- Clear structure - At the beginning of a business presentation, tell the audience what they can expect to learn. Clearly state your objectives and ensure that the subsequent content supports these objectives. Recap those objectives at the end of the presentation to leave your audience with the most important points fresh in their minds.
- Engaging graphics - Flat text on a boring business-blue background is not the most effective way to keep your audience's attention. Creating presentation templates that match the look and feel of your brand can help you stand out from your competitors and convey a more professional approach. When possible, use graphics to present information; a pie chart is much more memorable than a table full of numbers.
- Dynamic content - Components like video clips, animation, and other dynamic content help keep your audience engaged. Software solutions such as Adobe Creative Cloud provide all the tools you need to make your presentations more rich and interesting. Consider adding interactive elements, especially when the presentation is designed to stand alone.
- Flawless technology -The last thing you want is for your audience to remember your presentation for the wrong reasons. Slow connections, graphics that take too long to load, and other technical glitches are distracting and draw attention away from the content you are presenting. Always make sure that your hardware and software are properly functioning before your start a business presentation so both you and your audience can focus on what is most important.
MelroseMAC can provide the hardware, software, and technical assistance to ensure that your business presentations are memorable for all the right reasons. Contact us today to learn more about the products and services we offer for your industry. Whether you need to upgrade to the latest and greatest creative software or ensure that you have the right video conferencing setup for remote business presentations, we're here to help.
What are the features of the most memorable business presentation you have ever seen?
